In my last post, I talked about be the original visual inspiration for the He Tells Stories site. Today, let’s get into the future and what site is making me adjust to more of what I envision this place becoming.
Over the last month or so, I’ve happened upon and become a huge fan of The Coveteur. It’s a style site that profiles artistic people from all walks of life. R&B singer Miguel, model Chrissy Teigen and Huffington Post co-founder Arianna Huffington have all opened up their home or creative space to let the site photograph and interview them. They hop into their closets and talk about their favorite pieces and in the midst of all that, the reader gets a greater understanding of who the person is overall.
TC also goes the extra mile. Not only do they identify the brand of the blazer, jeans, or shoes someone is wearing, they give you an opportunity to “Shop the Look” by linking off to the article of clothing’s site so you can purchase it. So as Coveteur visitor, you are entertained by the stories and pictures (maybe even inspired, depending on the subject’s interview) and you can shop. That’s a good experience.
Beyond that, The Coveteur just looks good. It’s busy, but not overdone. There’s a saying that iconic French designer Coco Chanel made popular that goes something like, “Once you’ve dressed, and before you leave the house, look in the mirror and take at least one thing off.” That comes to mind when I look at their template. Both of their home and article pages are full of content. But there’s just enough white space to not make things look cluttered. That’s a tough beam to walk.
So yeah, I want that. I want a site that entertains, enlightens and inspires people. And I also want the shit to look good. I know that so far I’ve only mentioned fashiony stuff as look inspirations. That’s because I think aesthetics are damn near as important as content. And I find that fashion folk tend to lead the charge on that front.
I can’t wait to show y’all the new site and the logo. I’m aiming for the reveal to come in about two weeks.