This is fresh.
Publications and brands today are constantly looking for ways to create content that isn’t corny, tells a story and makes them money without feeling like blatant advertising.
Gucci reached out to director Gia Coppola for this 4-part short film called The Myth of Orpheus and Eurydice. It’s an update on the Greek myth about Orph’ (I always shorten names), who was known to charm all with his music. All the clothing featured is from Gucci designer Alessandro Michele’s 2016 Pre-Fall collection. It’s very well done and a great example of how you can tell a compelling story while selling a product (fly-ass Gucci garments in this case) and a media company (Conde Nast and their branded content army 23 Stories) can use it as respectable content they’re proud of. This is the type of thing I hope to do one day.
Also, shout out to Dev Hynes, who produced the music for Gia’s Orpheus. I’m looking forward to his forthcoming album, Freetown Sound.
Random-Ass Fun Brad Fact: When I was in the 6th grade at Martin Luther King Middle School I took Greek as a foreign language and our teacher gave us new names of gods and mythical figures. I was Spartacus.