The tour merch era is back and killing. Between people rocking vintage/“vintage” Ramones or Metallica tees and modern stars like Kanye West and Justin Bieber cranking out concert apparel, it’s clear the trend won’t be going anywhere soon. Joining the collection of artists making rock merch worth copping is Travis Scott.
I met up with him last Friday at his pop-up shop out here in L.A., where he sold his Travis Birds line that’ll pair nicely with his 2017 tour for his Birds in the Trap Sing McKnight album. Levis trucker jackers with eagles drawn on the back, dad hats, sweats and more. You can wear them to the show or, like most will, everywhere else to be fly.