Lil Yachty Joins Nautica’s Boat Club

 

nauticaandyachty

Lil Yatchy | c/o Nautica

 

Some business relationships are so clear and obvious that when they happen it’s absolutely no surprise that they did. Such is the case with Atlanta rapper Lil Yachty’s recent deal with prep fresh brand Nautica.

😷

A post shared by King boat (@lilyachty) on

 

His name is Yachty. Nautica’s logo is a boat. He’s’s been a fan of the brand and tagging Instagram pictures with him wearing their shirts for two years. They took notice of Yachty as his fame rose and signed him. Smart move.

Lil Yachty and Nautica President Talk About Why Their Collab Will Float Your Boat: Exclusive

I talked to Yachty and Nautica president Karen Murray for Billboard about how they linked up and what’s in store for their 2017 together. The answer? Retro vibes aplenty.

Give it a read.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: