Some business relationships are so clear and obvious that when they happen it’s absolutely no surprise that they did. Such is the case with Atlanta rapper Lil Yachty’s recent deal with prep fresh brand Nautica.
His name is Yachty. Nautica’s logo is a boat. He’s’s been a fan of the brand and tagging Instagram pictures with him wearing their shirts for two years. They took notice of Yachty as his fame rose and signed him. Smart move.
I talked to Yachty and Nautica president Karen Murray for Billboard about how they linked up and what’s in store for their 2017 together. The answer? Retro vibes aplenty.