Kendrick Lamar may be the best rapper out right now at hiding the proverbial medicine in the candy. His latest album, DAMN. has songs that are focused on totally unattractive topics when it comes to their assumed commercial potential: Humility. Loyalty. Integrity. And they’re all touched on as part of his exploration of religion, another touchy subject. Making club-ready, popular Hip-Hop that bangs as hard as DAMN. does while quoting Bible verses in the lyrics is no easy feat. Still, as Kendrick says on “ELEMENT.,” he makes it all sound sexy.
As I marveled at DAMN. over several listens, I wrote about how Kendrick is learning more about himself and the world he lives in with the guidance of Bible scripture for Billboard.
Here’s a taste: “The Bible’s influence is immense. For many it functions as their life’s compass, by which going in the right direction means to walk in God’s footsteps and all other paths — at best — lead nowhere. That perspective is what Kendrick Lamar cautiously navigates on his third proper studio LP, DAMN.”