Jenna’s Sony Takeover

Last week I was commissioned by Sony/ATV Music Publishing to shoot Jenna Andrews. For those that don’t recall, I’ve shot her for HTS before. The difference this go-’round is that they didn’t need a full-on profile piece. Rather, they needed content for an Instagram takeover. Essentially, I hung out with her for a bit and put together several 15-second clips that helped introduce Sony/ATV followers to their new singer-songwriter.

“What’s your advice for people that want to follow your path?” “What are things that are  important to you as a writer?” Those are some of the questions we answered with the vids.

And it was a fun time. I was a fly on the wall while she wrote with other artists and even caught some of her goofier moments. Check out two of the clips. The first (up top) is the intro that went up on Monday (Feb. 1). The second is the blooper reel that closed out the series with some laughs.

All of the content was posted both on Sony/ATV and Jenna’s Instagram accounts. They’re happy costumers. It was a good gig. Mission accomplished.

Profiles: Jenna Andrews

Jenna Andrews in her TriBeCa HomeWhen your homie’s going through a tough time and there’s not a damn thing you can do to help, you do basically the only thing you can: listen. Jenna Andrews has been my buddy for years now. As a friend I rooted for her as she geared up for what should have been her debut album on Def Jam Records. She had “Tumbling Down,” her single that she wrote alongside Jeremih in 2010. Label head L.A. Reid was a fan, though left in 2011. Her 2012 Kiss and Run EP—good, but haphazardly released by Def Jam —followed and fell on deaf ears.

And then things got quiet at the office. Without her own strong fanbase and essentially no advocates at Def Jam, our dinners became bummer sessions full of wine and readily expressed worries. Jenna would wonder aloud about when her album would come out (it never did), how the hell she’d get out of her deal, and what her next move would be once she backstroked out of an ocean’s worth of release papers to freedom.

Thankfully, as she sings on her song “Desperado” in my latest profile piece above, she’s a fighter. In 2013 she officially parted ways with Island Def Jam and began her career, in earnest, as a bonafide songwriter. Jenna’s been winning with it so far, thanks to collaborations with R&B vets like Tamia and Marsha Ambrosius, pop stars like Jessie J and newbies like Tori Kelly and Toronto duo Majid Jordan (all links to songs she’s written).

Spending time with Jenna at her TriBeCa home in New York City, it’s clear she’s in better spirits. Positive energy and success do that. Watch the video to find out how she’s come this far and see why country group The Band Perry might make her a go-to songwriter by year’s end. From the looks of how she’s dancing in this here Instagram post, the music’s jammin’.

Jenna can be found here on Twitter and there on Instagram.