ABOUT HE
STORIES OVER EVERYTHING | That’s my belief. Once I make you connect to a person’s or brand’s essence, the rest is a light lift.
I, Brad Weté, am a multi-hyphenate creative—a Content Director, Producer, and storyteller here to help you make it all make sense. My mission is to understand the complexities of your product and its purpose in order to build a cohesive, story-driven comms package for all within sight or earshot to be entertained, enlightened, and inspired to action.
Are you a musician in need of intimate social content that pulls the veil back and reveals the rawest you ahead of your album’s release? I’ve done that. Are you a widely popular brand looking to pop up in a space that’d surprise your fans? Okay, we’re on. Or maybe you run a burgeoning social network and are looking for the proper messaging to help your diverse collection of users land their dream jobs. Here I am!
After more than a decade as an editor and traditional journalist in the entertainment, art and culture world, I slid into the marketing and creative content lane, expanding the forums I tell stories beyond words on a page. Now with my boutique agency, He Tells Stories, I am a full-fledged maker who produces dynamic videos, copy, and experiences. My creative output in this realm matches the heart my cover and feature stories had, igniting a combo of intrigue, insight and desire in the people and brands I—along with my motley crew—service. Speaking of that, here’s what HTS offers:
VIDEO PRODUCTION: Ideating and producing content for your next campaign.
COPYWRITING: From slogans, to social text to talent prompts, and incisive interviews.
CREATIVE + CULTURAL CONSULTING: Moving in the right direction? Unsure of whether your ways are reflective of the era we’re in now? Holler. We’ll leverage verified statistical insights, reporting, and true life experience in varied corners of the world to strategize, then make content reflective of your audience’s wants and needs.
BRAND BUILDING: Let’s start from the bottom—mood boards, the brand bible… Liftoff is in no time!
EXPERIENTIAL: There’s nothing better than bringing people together. So what are we doing? A celebratory dinner with the perfectly curated vibe and guest list? A jog with like-minded friends to test new sneakers? We can think something up.