Journal

Brad Weté's Thought Bank. Words, Videos, Pictures and Such-'n'-suches

A Dinner For Nike

Flaunt Magazine Dinner with Nike and Revolve


 One of the things that has been most exciting about my role at Flaunt Magazine is the ability to tell full stories here. For 10 years I've been interviewing creatives. Over the last four years, I've learned how to produce and edit video shorts. And since starting at Flaunt last July, I've not only been able to do exhibit the aforementioned skills, but I've been producing events that compliment the articles as well.So far I've assisted on a celebration with Prada, led an art installation preview and 10-part video series for with The Broad Museum and recently, spearheaded a project with Nike. Back in November, Nike reached out to me to talk about how excited they were about their 1s Reimagined collection, a ladies-only line of remixed Air Jordan 1s and Air Force 1s. I sent a writer to their Portland HQ to get a sneak peak of the footwear and we shot all 10 pairs in-house here in LA. It was all pretty conventional journalism.

Flaunt Celebrates Nike's 1 Reimagined with Revolve

Flaunt Magazine Dinner with Nike and RevolveBut the part that excited me most--outside of showcasing dope fashion--was the my pitch of putting together a dinner that celebrated a diverse collection of women in several facets of fashion, the arts, and entertainment. Collaborating to accomplish a goal is a winding road. Our ideas took many turns. Revolve entered the mix around January as the space (the roof) where we'd have it.Long story short, it turned out swell. I had a hand in just about everything--from how we'd title the dishes on the menu to connect to theme of the shoes to flower arrangements on the tables to selecting guests to each person having a hand-drawn sketch to identify where they sit and take home.To go from one phone call in November to looking at 40 attendees (art curators, designers, models, actresses, influencers...) enjoying themselves on a rooftop dinner in February because of great ideas and teamwork is pretty damn awesome. Looking forward to doing more things like this.