TDE's Nike Collab for The Championship Tour at a Tour Stop Near You
Last week I hit the Forum in Los Angeles for the Championship Tour, which features Kendrick Lamar, SZA Schoolboy Q and the rest of Top Dawg Entertainment’s roster. I’ve seen both Lamar and SZA in the last year. But this trek was a refreshed, abbreviated version of their 2017 tours and it was an added treat to see Q, Isaiah Rashad and Jay Rock for a bit.I was hanging with buds from Nike, who were introducing their collab line with TDE via the SNKRS Stash experience. Concert attendees with the SNKRS app were alerted around 9:30pm through push notifications that Lamar’s Cortez Kenny III available for purchase. Of course, they sold out in minutes. But Nike's move adds a nice touch, beyond exclusivity. Not only do you have to have the Internet and quick fingers, but also be at the specific location your favorite rapper is to get clothes and kicks that rep his team.
