Journal

Brad Weté's Thought Bank. Words, Videos, Pictures and Such-'n'-suches

Tyler Finally Had a Flower Boy Talk

Screen Shot 2018-01-22 at 9.04.02 PMFor about three collective months last year, I was in talks with Tyler, the Creator’s publicity team, wondering why he hadn’t any substantial press to promote his latest album, Flower Boy. For those that have heard it (and maybe love it as much as I do), it kind of begs for an interview with its star.Is he depressed? Does Tyler need a hug and a girlfriend? I really wanted to talk about how he made sadness and unnerving pensiveness sound so colorful. I danced like crazy to "911 / Mr. Lonely" when he performed it at Camp Flog Gnaw in the fall.https://www.youtube.com/watch?v=WrcwcMIYpQgThough his team appreciated my intrigue and the various ideas (video treatments for a documentary short, blends of illustrations and photography for artwork...), they kindly always passed. Apparently, T wanted to let the music speak for itself and opted not to go through traditional media to talk about it. Fair enough.Screen Shot 2018-01-22 at 9.04.02 PMAll of that is to say I was pleasantly surprised when this interview between Tyler and comedian Jerrod Carmichael popped up today. Clearly they’re buds. It’s an hour’s worth of free-flowing convo about just about everything I wanted to talk about. The pair nerds out on Stevie Wonder and Musiq, the creative process of Flower Boy and more. Plus, it looks good. A simple dusty field backdrop and tight camera zooms made for quality visuals. Pretty dope. I’ll catch Tyler another time. Enjoy this in the meantime.