Nike 1s Reimagined Dinner, SZA Cover Story and Content Package | Flaunt Magazine
Led project with Nike on their 1 Reimagined campaign that packaged an in-book feature (using illustrations in Flaunt’s Art/Witness Protection Issue), an online feature with photography of all 10 sneakers, a mid-February all-female dinner, and a Spring Fashion Issue cover story with SZA (written by me) wearing a pair from the collection.
Fostered and nurtured a new relationship with Nike. Proposed the ideas, spearheaded the production/editing of the Nike Women’s content and the charge toward the execution of the event.
SZA in the NIKE 1 REIMAGINED AJ1 EXPLORERS XX Sneakers
Penned cover story on R&B star SZA, who reveals that she faced adversity with depression during her journey to stardom. Story messaging complements the inspiration behind Nike’s 1 Reimagined collection, which she wears here.
1 Reimagined In-Book Story
Ahead of dinner and SZA cover story, assigned writer to visit Nike’s headquarters in Portland to cover the unveiling of the 1 Reimagined collection prior to its release.
Sneakers
Nike AF1 Rebels XX
Nike AJ1 Explorers XX
Georgina James, Senior Flaunt Nike Creative Director of Women's Footwear
Commissioned artist to draw lead 1s Reimagined designers.
Dinner Party
Celebrated Nike's new ladies only collection, The 1 Reimagined, with an all-women dinner event atop the roof of the Revolve Social Club on Melrose Avenue in Los Angeles.
Guests
A diverse mix of screenwriters, models, Nike designers, a DJs and various curators of cool attended the dinner.
Commissioned an artist to create a water-color portrait of each guest, which they found at their seats on arrival.